The Cutting Edge: How to Make Your Business More Competitive in a Technology-Driven World
Social
In the last couple of years a large shift has taken place. Companies used to feel that they didn’t need to be on social media, as it was perhaps not for their market. However, the world has shifted to where virtually everyone is on social media at some point throughout a typical day. Companies who leverage this free resource will find their brand growing while their profits increase with it. Use scheduling tools to free yourself from having to manually enter in posts, and you’ve achieved a scalable way to communicate with your audience.
If you’re not building a list, then you’re leaving money on the table. Every time someone signs up for your course, or some information, or an event, you should collect their email. It gives you a surefire way to contact them and engage them with further offers.
Sales Game
The sales game has changed. No longer can you afford to be pushy when someone can simply find another competitor in a few seconds online. To remain competitive, make sure you’re listing your prices (even if they are expensive) online for all to see. This will let you multiply your efforts as anyone has the ability to do business with your company from abroad. If you’re still hesitant about your overall sales ability, consider getting training or an MBA degree online while you continue your current role.
Video
If the rise of Snapchat, Instagram, and YouTube have proven anything, it is that video is here to stay. And just like video killed the radio star, it is also killing the blog, audio, and in-person star. In otherwise, video gives you a way to mimic in-person communication but extend it to the entire world for pennies. Use it wisely and use it often.
When it comes to technology, it is always evolving. Every day brings new opportunities and also new challenges. It is crucial that you leverage the time and resources you have now to make the most out of modern technology so you can secure your future. If you don’t, you risk falling behind, not just staying still. So apply the principles above and enjoy more success in your company than you ever dreamed possible.
