The Mobile Recruiting Goldmine – Is Your Recruiting Strategy Mobilized?
Mobile Recruiting Statistics
When it comes to mobile recruiting, many candidates and companies are currently at a disconnect. Lots of hiring managers falsely believe their organization has a more advanced strategy than it actually does. For example:
- 13% of hiring managers believe their company is doing enough to create a mobile recruiting strategy.
- 80% of hiring managers incorrectly assume their organization has a mobile optimized career site.
- 82% of job posts are not optimized for mobile.
Hiring managers must make mobile recruiting a priority or risk missing out on many top candidates. It’s already very clear that this is an investment worth making, as:
- 86% of active job seekers use their smartphones to look for a new position.
- 70% of candidates want to apply for jobs with their smartphones.
- 55% want the ability to upload a resume to a company’s mobile career site.
These days, people are using their smartphones for everything. It only makes sense that mobile recruiting should be a top priority for companies interested in attracting the best and brightest candidates. Job-seekers typically keep their mobile devices close at hand and check them often, including:
- 90% check their mobile devices within an hour of waking up in the morning.
- 50% check their phone 25 times or more each day.
- 10% check their phone more than 100 times per day.
Candidates Demand a Mobile-Friendly Experience
Mobile recruiting should offer the same experience as a traditional website. A recent LinkedIn survey revealed exactly what users are looking for in a mobile career site, including:
- 94% want current job openings to be the main focus.
- 72% want easy access to a description of the company culture.
- 61% also want to see readily accessible company history information.
- 56% believe it’s essential to include information on employee benefits and perks.
- 45% want to see profiles of current employees.
An overwhelming 40% percent of candidates will actually abandon a non-mobile application process, so not having one – or having one that delivers a poor experience – can be a major downfall. The application process should take no longer than 90 seconds, include one-click apply buttons and have no more than seven mandatory fields to be completed.
The Advantage for Recruiters Using Mobile
Mobile recruiting offers some significant advantages to recruiters that could solve some of traditional headaches associated with the candidate selection process, such as:
- Ability to Reach Passive Candidates: A surprising 62% of passive candidates have accessed a careers site on their mobile devices. Even more surprising — 21% of these people have actually applied for a job and uploaded their resume to a mobile job site.
- Reduced Time to Hire: An impressive 14% of recruiters already using mobile recruiting have reported a significantly faster time to hire.
- Better Quality Hires: A total of 19% of these recruiters believe they’ve been attracting higher quality candidates since making the switch to mobile.
- Greater Amount of Referrals: Candidate referrals are recruiter’s leading sources of hires and 10% believe they’re getting more of these since adopting a mobile recruiting strategy.
- Easy to Integrate with Social Media: Mobile recruiting and social media go hand-in-hand. It’s very easy to get people to share open positions with their networks, which further helps to get the word out to potential applicants.
- More Applicants: Candidates often lose interest in long online applications and simply abandon them. However, mobile career sites traditionally request less information and are rewarded with a higher volume of applicants.
The statistics don’t lie — mobile recruiting is here to stay. Recruiters who aren’t willing to transition to this innovative platform will be left behind. Candidates are demanding a mobile-friendly job search and application process, but they’re not the only ones who benefit from it.
Investing in a mobile recruiting strategy also offers countless advantages to recruiters, as it can make it much quicker and easier to find the best person for the job. The value offered by creating a mobile-friendly application process clearly outweighs any drawbacks, so it’s time for all recruiters to join in.